I agree, Shaun.

The assumption in my piece is that these features will be picked up and seen as useful, by a mainstream audience. So far, we haven’t seen that with any of these machine learning writing tools: I’ve been in so many meetings where a colleague has shared their screen, right clicked something and blasted straight past Microsoft CoPilot because they don’t know what it is or have chosen to ignore it.

I might be overstating Apple’s ability to make this ‘mainstream’.